GroWeb's principle aim is to be as sustainable as possible: aiming to not only be environmentally sustainable but to also have an environmentally positive impact. In order to achieve this GroWeb has closely followed the principles of the Circular Economy. 

What is the Circular Economy? Simply put, the Circular economy can be defined as an economic system aimed at eliminating waste and the continual use of resources. Circular systems employ reusesharing, repair, refurbishment, remanufacturing and  recycling to create a close-loop system, minimising the use of resource inputs and the creation of waste, pollution and carbon emissions.

GroWeb has aimed to create a closed loop system through reusing and recycling the materials at the core of our business: cotton fibre. GroWeb sources cotton fibres that are made from 100% recycled and reused materials that were otherwise going to end up in landfill. Not only does this save a significant amount of material from ending up in landfills, but the product goes on to stabilise erosion, reclaim land, sow wild flower meadows, lawns, motorway embankments, railways etc. 

To put it simply, a would be waste product is used to help mother nature blossom where it otherwise might struggle. Does it get better than that?